More Calls. More Booked Jobs.
Northlane Media runs Google Ads and Meta Ads for local home-service businesses
roofing, HVAC, plumbing, and the trades
so you stop wasting money and start booking real work.
THE PROBLEM
Most local businesses waste money on ads
You’ve probably heard “brand awareness” and “impressions” while your phone stays quiet. That’s not how we measure success.
No idea what the ads actually produce
Most agencies report clicks and impressions. You need calls, booked appointments, and revenue.
Targeting that misses real customers
Broad audiences burn budget fast. We focus on homeowners in your service area who need work now.
Agencies that don't understand trades
Generic campaigns don’t work for roofing, HVAC, or plumbing. We build ads that speak to how homeowners actually hire.
WHAT WE DO
Meta Ads services built for local home-service businesses.
Meta Ads Management
Facebook ads that put your business in front of local homeowners before they even start searching.
Instagram Ads Management
We build your Instagram ad campaigns from the ground up audience targeting, ad creative, placements, and budget structure all designed to get your business in front of homeowners ready to book.
HOW IT WORKS
Simple process. Real results.
01
Free Audit
We review your existing campaigns, tracking, and targeting and show you exactly where money is being lost.
02
Custom Campaign Setup
We build campaigns around your services, service areas, and seasonality — not a generic template.
03
Ongoing Optimization & Reporting
We refine bids, ads, and landing pages weekly. You get plain-English reports focused on calls and booked jobs.
HOW IT WORKS
First month of Meta Ads management free when you sign up for a campaign setup
New Meta Ads clients only. We build your Facebook and Instagram
campaigns, set up lead tracking, and manage everything for the first 30 days so you can see realresults before you commit to ongoing management.
HOW IT WORKS
Book Your Ad Audit
Tell us a little about your business and we’ll be in touch within one business day.